Constant Sports Community
Sports Becomes a $3 Trillion Asset Class
Sports is no longer a niche investment; it’s a full-fledged asset class. Franchise valuations have outpaced the S&P 500, and private equity continues to accelerate the trend. Recent moves show where capital is flowing.
- Arctos Partners closes Fund II at $4.1B.
- Apollo Global Management launches a $5B+ sports vehicle.
- CVC Capital Partners forms a $14B Global Sport Group, the largest dedicated sports fund ever.
- SURJ Sports Investment (Saudi PIF) and Enfield Investment Partners create a $4B global sports fund.
- HxCo (Ryan Smith & Ryan Sweeney) raises $875M in two months, signaling VC-style scale in sports tech.
Constant Sports Community
NFL Expands Its Global Vision
The NFL is evaluating Saudi Arabia as a host for future international games. This is part of a strategy to expand its global footprint beyond Europe and Latin America. At the same time, the New York Giants are selling a minority stake to Koch Industries, signaling continued institutional entry into the NFL ecosystem.
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Sports Tech and Data Drive the Next Decade
Capital is chasing innovation in performance, fan experience, and analytics:
- Ōura raises $900M Series E at an $11B valuation, led by Fidelity and ICONIQ.
- Sharp Alpha Advisors launches a $150M non-dilutive fund for sports, gaming, and entertainment tech.
- Cici Bellis, former WTA standout, is carving a niche as a next-gen sports tech investor.
- The NHL doubles down on its digital and AI strategy, expanding partnerships with AWS, Apple, and Sony to power fan data, content, and analytics infrastructure.
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Youth & Emerging Sports Surge
Drew Brees’s flag football league just sold to private equity amid booming youth participation, while Travis Kelce is taking a swing at turning Six Flags into a mixed-sports and entertainment platform. The youth and fan-accessible sports sectors are attracting serious capital and new storytelling models.
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What to Watch Next Week
- The Apple x F1 partnership rollout
- Further private equity movement in NCAA and college sports
- Sports prediction markets expanding post–DraftKings acquisition
- Growing crossover between sports tech and wellness (Oura, WHOOP, etc.)
The Big Picture
Sports is evolving from entertainment into infrastructure. An investable, scalable, and tech-driven sector. Those who understand the intersection of capital, content, and community will lead the next decade of growth.